Higher-concentration bleaching gels used in-office provide for a highly effective, fast and professional whitening experience.
Reviewed By: Larry Addleson, DDS, FAACD

Professional in-office teeth whitening is the most popular cosmetic dental procedure in the world today. Unlike home-use whitening systems that incorporate low-dose bleaching agents, in-office whitening (also known as power bleaching, power whitening, professional whitening or chairside whitening) takes place under carefully monitored conditions which allow for the safe, controlled, pain-free use of a relatively high concentration of bleaching gel yielding results that are visible immediately.
Chairside whitening removes organic stains or discolorations primarily caused by:
This procedure is not suitable for those with the following conditions:
While details may vary, a fairly standard routine is followed. Typically, the steps involved are not painful or uncomfortable; in fact, many patients doze or watch a DVD or TV during the procedure.
The ultraviolet light is designed to enhance the in-office bleaching process.
If a satisfactory level of whitening hasn’t been achieved, your dentist may recommend follow-up in-office bleaching at a future date, and/or a regimen of take-home bleaching trays.
A number of brand-name whitening systems are in use at dental offices today. Here is a rundown of those most readily available:
Known for its gentleness and ease of access, the BriteSmile bleaching system is available at participating dental practices and self-standing BriteSmile whitening locations throughout the country.
The BriteSmile whitening procedure features proprietary hydrogen peroxide whitening gels (concentrations of 15 percent and 25 percent), which are pH balanced to maximize whitening efficacy, and which contain glycerin and water to help minimize tooth dehydration. Dental practices offer both gels, while BriteSmile facilities feature only the 15 percent gel. Generally, the gels are applied to the teeth for three 20-minute intervals.
During each application, the teeth are illuminated with a blue lighting system that is shaped to reach all esthetic zone teeth at the same time.
Total chair time: Approximately one hour.
Cost: At dental offices, prices vary around the country. At BriteSmile centers, $600; $399, if payment is made in advance.
Praised for the viscosity of its bleaching gel a sticky quality that is considered a major plus in tooth-bleaching Opalescence Boost relies on chemistry for achieving its effects, and does not include the use of a special light activator. Its 38 percent solution of hydrogen peroxide gel contains a unique patented component called PF, a mix of potassium nitrate (reducing the risk of sensitivity associated with tooth whitening) and fluoride (the enamel-strengthener which reduces the risk of cavities).
Total chair time: One to two hours.
Cost: $500.
Reputed for being gentle on sensitive teeth and gums, the Den-Mat Sapphire Chairside Whitening system combines a 25 percent solution of hydrogen peroxide gel with a desensitizing enhancer. After these two ingredients are painted onto the teeth, a light known as a Whitening Crystal is positioned directly in front of the teeth for 30 minutes, after which both gel and desensitizer are removed. The teeth are then checked for whitening progress and, if necessary, bleached for an additional 30 minutes.
Total chair time: Approximately one hour.
Cost: $500.
Widely used throughout the country and the world, the Zoom! system features a 25 percent hydrogen peroxide gel and the Zoom! Advanced Power Chairside Lamp, said to accelerate the bleaching process. Generally, the hydrogen peroxide gel is applied three times, each interval lasting 15 minutes. Immediately afterwards, a sensitivity-reducing fluoride paste-gel is applied to the teeth.
To help maintain your whitened teeth, you are given a Zoom! home-use touch-up kit, including custom-fitted whitening trays.
Total chair time: Approximately one hour.
Cost (including take-home trays): $500.
Deep Bleaching is not a teeth-whitening brand, but rather a multi-phase protocol involving a reversal of the usual chairside bleaching, followed by home bleaching. This technique has a reputation for whitening even the most intransigent stains (due to tetracycline or fluorosis, for example) and for maintaining optimally whitened teeth over the long haul.
Step 1
During an office visit, the dentist takes highly detailed impressions of the teeth and gumline. Based on those impressions, vinyl trays containing bleaching-gel reservoirs are custom-fabricated. Resembling the aligners used in contemporary orthodontics, these trays provide a unique fit that compresses right up to the gumline. The intention is to keep the bleaching gel sealed inside, thus preventing gum irritation and the mixing of saliva with the gel.
Total chair time: 30 minutes.
Step 2
You return to the dentist’s office for a “conditioning visit.” The aim here is not to whiten the teeth, but rather to make them more permeable to oxygen.
Total chair time: Approximately one hour.
Step 3
You are sent home with a kit containing your trays, sufficient carbamide peroxide gel to be used overnight for 14 consecutive nights (when saliva flow is at a minimum and least likely to interfere with the peroxide’s bleaching action) and a tooth desensitizer contained in a squeeze bottle. The goal is both to whiten the teeth and to make them more permeable to oxygen.
Step 4
Now with your teeth more receptive to the oxygenating effect of bleach, you return to the dentist’s office this time for a standard power bleaching session with retractors and rubber dam. Depending on how deeply the teeth have been bleached using the home trays, your dentist will use a nine percent or a 27 percent hydrogen peroxide solution.
Following chairside bleaching, your teeth will have been bleached to maximum whiteness.
Total chair time: Approximately one hour.
Step 5
To maintain maximum whiteness, you continue using your Deep Bleaching Trays overnight once every one to three months. If you drink red wine on a daily basis, you are advised to use the trays overnight once every two weeks.
Dentists who use the Deep Bleaching regimen say it provides permanent deep-whitening if patients follow maintenance instructions.
Cost: The fee for the two in-office procedures, custom-fabricated trays and 14 days of home bleaching, ranges from $800 to $3,500. On average, the fee is $1,250. The price of maintenance bleaching gel is $5 to $7 for each overnight treatment.

[Updated July 2008]
| We comply with the HONcode standard for trustworthy health information: verify here. |
© 2006-08 Ceatus Media Group LLC
Consumer Guide to Dentistry is a registered trademark of Ceatus Media Group. All images and text on this site belong to Ceatus Media Group or respective copyright holders as indicated. Copying or reproducing any text or graphics from this website is strictly prohibited by US and international copyright laws. Please read our Copyright Infringement Policy.
This website's mission is to provide comprehensive education about all aspects of dentistry and oral health. Most popular topics include cosmetic dentistry, dental implants, teeth whitening, veneers, laser dentistry, dental bridges and choosing a dentist.